INTRODUCTION TO MARKETING AND ADVERTISING Assignment - 2

INTRODUCTION TO MARKETING AND ADVERTISING - Assignment Example Social media marketing entail the use of the virtual space and mobile applications. Transition of social media to marketing communications medium is been contributed by technological drivers like the bandwidth. Internet reaches the global target market leading to increased revenues. Social media is no longer the domain of the young generation (Ellison & Shulze 2007). Older generation has continued to participate in social network sites like face book. Social Medias influence promises a marketing revolution (Clow & Baack 2004). The use of social media sites and consumers searching online is capable of getting the particulars of the products. The environmental friendly cars are likely to attract all the social markets. The best social media is becoming effective through integrative marketing. Online relationship marketing requires facilitation often process of dialogue, interaction and communication (Clow & Baack 2004). The emerging social media tools for social media marketing include webinars and real-time video training. A compelling example is the marketing campa ign by the Toyota team. The company has used social media and internet marketing to address the consumer concerns. The company has made custom products for different markets to meet the market demands around the world. The brand has also build a strong reputation and brand identity over the years. Social media has been a strong marketing tool in presenting Toyota as a strong brand. Marketing in the hotel industry is about building relationships with an aim of attracting and retaining customers. Relationship marketing is defined as marketing to protect the customer base through attracting, enhancing and maintaining customer relationships. This style of marketing suggests a paradigm shift from the traditional 4P’s. This marketing is most applicable where there is ongoing and periodic consumer demand (Clow & Baack 2004). The consumer tends to control the selection