IMC Report for Tourism in Gold Coast City in Australia Assignment

IMC Report for Tourism in Gold brink City in Australia - Assignment ExampleThe intention of this study is the touristry perseverance as atomic number 53 of the worlds largest and fastest growing industries. The industry is growing fast courtesy of globalization and innovational technology among other factors. The Australian touristry is therefore party of the worlds larger tourism industry that is rapidly growing. The industry contributes a large portion to the Australian economy. For instance, the inbound tourism industry that involves traveling and staying in places outside their usual environment plays a vital role in the Australian economy. The industry contributes to the Australian economy through various ways such as provision of function and tourism tax incomes among other ways. Various tourist attractions in Australia are distributed in various states and cities. The Gold soaring City is one of the major cities of Australia that has numerous tourist attractions and h osts many tourists throughout the year. The city is located in Queensland. The population of the city was approximated at 540,000 people in 2010 making the second populous city in State. The city is well known for its tourist attractions such as the sub tropical climate that is characterized by sunny conditions that attract tourists. Other tourist attractions include attractive beaches that are use for surfing, canal and stream system, nightlife and the rainforest that is close to the hinterland. These tourist attractions are important in attracting tourists from both within Australia and outside Australia to the City. The revenue from tourism is important for the State Economy and the larger Australian GDP. (Tourism Forecasting Committee, 2006). In spite of the revenue collected from tourist attractions found in the Gold Coast City, the attractions are not well used in order to reap maximum benefits. This report examines the integrated Marketing Communication strategies that cou ld be used to maximize the benefits from tourism in the Gold Coast City of Australia. The report outlines the IMC strategies and marketing strategies that could sell tourism to a new domestic target market, given that it is the highest tourism revenue earner for the city and the country. 2.0 The Australian Tourism Industry The tourism industry in Australia has been growing over time. According to Instinct and solid ground (2006), the number of tourists fell by 1% in 2003. However, the number increased in 2004 to 4.77 and in to 5.45 in 2008. The Australian tourism industry grew in 2009