The Amazon Rainforest

An issue in the world today that is extremely troubling is the deforestation of the Amazon Rainforest. The world’s largest remaining natural resource is at risk of total destruction. This beautiful South American forest represents 40% of the continent and 54% of the total remaining rain forests that are left. It covers nine of the countries in South America which include Brazil, Colombia, Peru, Venezuela, Bolivia, Guyana, French Guiana and Suriname. From May 2000 to August 2006, approximately 150,000 square kilometers of the rain forest in Brazil was lost.This is an area larger than the country of Greece. What is even more frightening is the fact that since 1970, over 232,000 square miles of the Amazon rainforest has been destroyed. The Amazon Rainforest is a tropical rainforest ecosystem. They are known to be found near the equator. What makes them known as â€Å"rain forests† refers to the moisture and humidity that they contain. These forests which are lush with tree s and other amazing plant life have year-round warm temperatures with high humidity and heavy—almost daily rainfall.It does not rain every day in the Amazon Rainforest but it does receive an average of nine feet of rain per year. The Rainforest of the world now only cover 2% of the globe, however ecologists do estimate they hold half of the world’s plant and animal species. R. A. N. is one of the organizations advocating for the Rain Forest to be left alone. It stands for the Rainforest Action Network. One of the issues that RAN has cites is that pulp from cleared rainforests is made into cheap copy paper, books, tissue and toilet paper and luxury shopping bags that are then sold to consumers in the United States, Europe and Asia.RAN’s Rainforest-Free Paper Campaign is working against corporations and the Indonesian government to stop turning forests into paper plantations. They have made significant progress such as pressuring Boise Incorporated to stop buying wood fiber taken from the traditional territory of the Grassy Narrows. Shortly after, Abitibi Bowater, the largest paper company in the world, agreed to stay off of Grassy Narrows land. According to dictionary. com the definition of deforestation is, â€Å"the cutting down and removal of all or most of the trees in a forested area.Deforestation can erode soils, contribute to desertification and the pollution of waterways, and decrease biodiversity through the destruction of habitat. † Most rainforests are cleared by chainsaws, bulldozers and fires for its timber value and then are followed by farming and ranching operations. The latest statistics show that rainforest land which is made into cattle farms gets the land owner $60 per acre and if timber is harvested, the land is worth $400 per acre. Cattle ranching is the leading cause of deforestation in the Brazilian Amazon.This has been going on since the 1970s. Approximately 38 percent of deforestation from 1966-1975 is due t o large-scale cattle ranching. Unfortunately the present day situation may be even worse. According to the Center for International Forestry Research, â€Å"between 1990 and 2001 the percentage of Europe's processed meat imports that came from Brazil rose from 40 to 74 percent and by 2003 for the first time ever, the growth in Brazilian cattle production—80 percent of which was in the Amazon—was largely export driven. This issue affects the tribes that still live in the Amazon Rainforest. These people and their ancestors have been living off of the land for thousands of years. Their culture is formed from the rainforest itself. There are even some tribes that have never had contact with any other person outside of their own tribe. If they are taken out of their homes over time they will lose their languages, art, tales and knowledge of the forest and past. There were an estimated ten million of these people living in the Amazonian Rainforest five centuries ago. Today there are less than 200,000.Thousands upon thousands of species other than humans live in the rainforest such as bacteria, plants and mammals. Thousands of other species once existed in this ecosystem but due to deforestation and other causes, they are now extinct. There are estimations that 137 plant, animal and insect species go extinct every single day due to said deforestation. That means about 50,000 species are lost each year. As these species only found in the Amazon Rainforest leave this world, many possible cures for life-threatening diseases follow. There are presently 121 prescription drugs sold worldwide that come from Amazon plants.A good 25% drugs that come from rainforest ingredients have tropical trees and plants of which less than 1% have been tested by licensed scientists. In the long run, the destruction of the rainforest will kill almost every living thing on the plants. According to www. amazon-rainforest. org, the Amazon Rainforest has been described as the â⠂¬Å"Lungs of our Planet. † This is because it provides the essential environmental world service of continuously recycling carbon dioxide into oxygen. More than 20 percent of the world oxygen is produced in the Amazon Rainforest. The survival of the human race depends on the survival of the Amazon Rainforest.WORKS CITED â€Å"About RAN | Rainforest Action Network. † Rainforest Action Network | Environmentalism with Teeth. Web. 02 Nov. 2010. ;lt;http://www. ran. org/content/about-ran;gt;. â€Å"Amazon Rainforest. † Blue Planet Biomes. Web. 01 Nov. 2010. ;lt;http://www. blueplanetbiomes. org/amazon. htm;gt;. â€Å"AMAZON RAINFOREST FACTS. † UNIQUE SOUTHAMERICA TRAVEL EXPERIENCE. Web. 03 Nov. 2010. ;lt;http://www. unique-southamerica-travel-experience. com/amazon-rainforest-facts. html;gt;. â€Å"The Amazon Rainforest. † Rainforests. Web. 29 Oct. 2010. ;lt;http://rainforests. mongabay. com/amazon/;gt;. â€Å"Deforestation in the Amazon. Rainforest â⠂¬â€œ Mongabay. com. Web. 02 Nov. 2010. <http://www. mongabay. com/brazil. html>. â€Å"Endangered Rain Forest Animals. † Liza's Reef -Coral Reef Art. Web. 02 Nov. 2010. <http://www. lizasreef. com/HOPE FOR THE RAIN FORESTS/endangered_rain_forest_animals. htm>. â€Å"How Big Is The Amazon Rainforest In Square Miles? † Ask Questions, Get Free Answers – Blurtit. Web. 1 Nov. 2010. <http://www. blurtit. com/q145171. html>. Spoolman, Scott E. â€Å"7: Climate and Biodiversity. † Environmental Science. By G. Tyler Miller. 13th ed. Mason, Ohio: Cengage Learning, 2010. 134-36. Print.

Vision For The English Uplands In 2050 Environmental Sciences Essay

Introducing the English highlands. The English highlands ( figure 1 ) are home to over 800,000 people in rural countries and 1.2 million in more urban countries ( CRC, 2010 ) . The landscape reflects centuries of human direction in the past and is maintained by continued stewardship, incorporating extremely valued and visited countries with a wealth of cultural and natural assets that provide a wealth of chance and potency ( CRC, 2010 ) . Despite this, most of the highlands are designated by the European Commission as Badly Disadvantaged Areas ( SDAs ) or Less Favoured Areas ( LFAs ) ( figure 2 ) , due to their low agricultural potency ( CRC, 2010 ) . It has been suggested that this may wrongly act upon determinations associating to the English highlands ( CRC, 2010 ) . The economic system and landscape of the highlands is particularly delicate in the current economic clime ( Butterworth, 2011 ) , which can take to the loss of important local employers ( CRC, 2010 ) . However, the highlands have the potency to back up a green economic system and low C hereafter by the coevals of valuable public goods and market merchandises ( CRC, 2010 ) . Whilst there is grounds of concern enterprise, endeavor and energy, endeavor is limited by few employment chances, peculiarly in more distant countries, and those that exist are frequently low pay and seasonal ( CRC, 2010 ) . The bulk of people in the highlands are employed in touristry related industries, sweeping, retail and fabrication ( CRC, 2010 ) . Land based employment makes up 5.2 % of highland workers ( CRC, 2010 ) . Figure 1: Map of England to demo SDAs and LFDs ( CRC, 2010 ) . Land usage industries in the highlands Land uses in the highlands can do struggle, but frequently can be in harmoniousness with each other. One manner to place utilizations of English highlands is to split them into purveying, modulating and cultural services ( CRC, 2010 ) . In this manner, it becomes easier to place struggles and countries of complementarity. Provisioning Regulating Cultural Food ( farm animal ) Climate ordinance Tourism Timber Air quality ordinance Diversion e.g. walking, field athleticss Minerals Water quality ordinance Aestheticss Energy Flood hazard bar Cultural heritage Fresh H2O Wildfire hazard bar Biodiversity Water, clime alteration and agriculture patterns 70 % of the UK ‘s imbibing H2O is sourced from the highlands ( CRC, 2010 ) . The UKPC ( 2010 ) undertaking that the Lowlandss will go hotter and desiccant and hence the highlands may go an even more of import H2O beginning ( Natural England, 2009 ) . Land direction in the highlands significantly impacts river flows and inundation hazards ( CRC, 2010 ) . Climate alteration is projected to increase inundation hazard in the hereafter ( CRC, 2010 ) . A turning job is brown H2O from peat dirts, which poses a challenge to imbibing H2O proviso in the highlands ( CRC, 2010 ) ; in fact H2O is going browner in many highland countries ( Natural England, 2009 ) . Removing coloring material is expensive and uses important sums of energy and chemicals which produce a sludge byproduct ( Natural England, 2009 ) . Soil compression caused by croping farm animal, blocked drains on peat dirts and remotion of chaparral and trees can do reduced absorbancy of H2O catchments ( Natural England, 2009 ) . Farming and the environment Farming in the uplands consists chiefly of farm animal agriculture ; 44 % of engendering Ewe and 30 % of beef cattles are farmed in the English highlands ( CRC, 2010 ) . Highland farms are frequently particularly vulnerable to policy reform and economic alteration ( National Trust, 2011 ) . It has been suggested that 1000s of occupations depend on highland agriculture, for illustration the highlands in Yorkshire provide 34,000 occupations in agribusiness and touristry, supplying ?1.8bn in gross revenues ( Butterworth, 2011 ) . The CRC ( 2010 ) studies that many highland husbandmans are disquieted about the economic impacts of future CAP reforms. Butterworth ( 2011 ) argues that farming in the highlands must be earnestly considered in current CAP dialogues to safeguard the hereafter of highland agriculture. Domestic animate being farming for nutrient is extremely carbon intensifier and contributed about 18 % to anthropogenetic clime alteration in 2006 ( CIWF, 2009 and FAO, 2006 ) . With universe meat ingestion projected to increase from 229m metric tons in 2001 to 465m metric tons by 2050 ( FAO, 2006 ) , stairss need to be taken to cut down this end product. Hotter drier summers may take to decreased handiness of feedcrops and H2O for domestic animate being agriculture ( CIWF, 2009 ) . An increasing population may take to less land handiness, as infinite to farm farm animal and turn their nutrient competes with infinite to construct houses, works woods and farm harvests and biofuel ( CIWF, 2009 ) . Livestock agriculture has declined due to the de-coupling of payments from production, the impacts of Foot and Mouth and de-stocking as a consequence of Single Farm Payment and to run into environmental demands in order to have subsidies from understandings such as the Higher Level Stewardship ( HLS ) strategy and Uplands Entry Level Scheme ( UELS ) ( which are frequently indispensable for endurance of farm concerns ) . This is an country of struggle ; conservationists encourage de-stocking to cut down overgrazing and protect home grounds, whereas hill husbandmans believe the pattern is misguided as it undermines traditional hill farming patterns ( CRC, 2010 ) . Many perceive de-stocking determinations to be non-participatory, top-down and ignorant of local cognition ( CRC, 2010 ) . Farmers feel that the bulk of parks are presently over or under-grazed due to inadequate guidelines ( FCC, 2010 ) . Overgrazing can do dirt eroding, release of C shops and altered river flow and deepness ( Defra, 2010 ) . Some of this is due to overgrazing of globally rare cover bog, which is protected by UKBAP position and active cover bog is included in the EC Habitats and Species Directive ( Defra, 2010 ) . Blanket bog presently covers 4 % of England and supports works species such as ling ( Calluna vulgaris ) cross-leaved heath ( Erica tetralix ) and the Sphagnum species, which vary regionally ( Defra, 2010 ) . Animal species found here include the great xanthous humblebee ( Bombus distinguendus ) , dragonfly gatherings and the internationally protected aureate plover ( Pluvialis apricaris ) ( Defra, 2010 ) . Blanket bog is England ‘s largest C shop with about 300 million metric tons of CO2 being stored ( Defra, 2010 ) , there is 15,890ha of cover bog in the Peak District N ational Park entirely ( Moors for the Future, 2007 ) . Defra ( 2010 ) suggests that overgrazing, run outing and firing in the highlands has resulted in 381,000 metric tons of C to be released yearly. Carbon released from cover bog could go an even more important issue in the hereafter, as the hotter summers and heater winters and alterations in precipitation projected for the hereafter ( UKCP, 2010 ) could alter peatlands from a C sink into a C beginning ( CRC, 2010 ) . Forestry and preservation Woodland and forestry makes up 12 % of the highlands, which is largely managed by The Forestry Commission ( CRC, 2010 ) . Positive environmental benefits provided by tree planting in the highlands include renewable energy production, reduced dirt eroding, improved C segregation, reduced flooding hazards and improved H2O quality ( CRC, 2010 ) . Other benefits include the creative activity of employment from bio-energy strategies ( CRC, 2010 ) . At present clip it is ill-defined what the national guiding scheme for forestry is, as an independent panel is being established to see future forestry policy ( Spelman, 2011 ) . Diversion, preservation and agriculture patterns Diversion in the highlands includes out-of-door escapade, game shot ( CRC, 2010 ) and hill walking ( Natural England, 2009 ) . Around 40 million people visit National Parks in the English Uplands yearly, passing about ?1.78bn ( CRC, 2010 ) . English highlands contain 86 % of unfastened entree land in England ( CRC, 2010 ) . One ground for this may be that National Parks and Areas of Outstanding Natural Beauty ( AONBs ) make up 75 % of the highlands and 53 % of England ‘s Sites of Special Scientific Interest ( SSSIs ) are situated at that place ( CRC, 2010 ) . Historic characteristics in the uplands face menaces from overgrazing and dirt compression, undergrazing and chaparral and bracken invasion, and hapless direction of the historic environment for biodiversity and other ecosystem services ( Natural England, 2009 ) . It is frequently voluntary administrations that engage in custodies on preservation and protection of the environment and heritage characteristics and supply recreational and educational activities ( CRC, 2010 ) , which has a positive impact on the touristry industry, as it is the beautiful environment and cultural heritage that tourists visit the highlands to see. The impacts of touristry on the environment in the uplands include increased fire hazard, dirt and pathway eroding which causes increased C loss from dirt and increased C emanations from private conveyance ; for illustration 93 % of all Lake District tourers travel by auto ( Natural England, 2009 ) . However, these issues can supply an chance for community coherence ; for illustration voluntaries in the Lake District are presently transporting out footpath Restoration work ( Natural England, 2009 ) . 5.5 % of English highlands is covered by heather moorland, some of which is managed for grouse ( Moors for the Future, 2007 ) . Grouse hiting for diversion has existed in the Northern highlands for over 150 old ages ( Natural England, 2009 ) . Moors for the Future ( 2007 ) suggest that long-run grouse direction has changed cover bogs into heather moorland. Natural England suggests that merely 14 % of moorland SSSIs in England are in favorable status due to overgrazing and inappropriate combustion ( Moors for the Future, 2007 ) . Controlled combustion has been increasing over the last 30 old ages ( Yallop, 2006 ) . Appropriate combustion can better biodiversity by making a wider scope of home ground, for illustration, the aureate plover prefers short flora ( Moors for the Future, 2007 ) and moorland direction for grouse has expanded their scope ( Game & A ; Wildlife Conservation Trust, 2011 ) . However, this disadvantages other species, for illustration those that require tall ling ( Moors for the Future, 2007 ) . Traditional methods of firing rhythms have caused struggle, for illustration in 2003 English Nature blamed grouse directors for irresponsible moorland combustion in a particular protection country ( BBC News, 2003 ) . Regular burn rhythms cut down wildfire hazard by cut downing the sum of old ling ( fuel ) ( Moors for the Future, 2007 ) . Therefore, appropriate combustion may be an of import direction technique in the hotter, drier summers of the hereafter projected by the UKCP ( UKCP, 2010 ) . In 1992-1997 the joint bird of prey survey took topographic point in Langholm, Scotland ( Langholm Moor Demonstration Project, 2011 ) . The intent of the survey was to happen out the effects of non pull offing moorland for grouse ( Bellamy, 2005 ) . The consequences showed that biddy harrier Numberss increased significantly ( figure 3 ) , a brace of mobile falcons moved into the country and all moorland bird, including grouse, Numberss decreased significantly ( Bellamy, 2005 and Langholm Moor Demonstration Project, 2011 ) . The survey compared Langholm to nearby managed Moors and found that the Langholm grouse population failed to retrieve from the parasitic disease Strongylosis during the Joint Raptor Study when biddy harasser Numberss had increased, whereas they recovered good in the nearby managed Moors ( figure 4 ) . Four old ages after the survey, hen harrier Numberss had decreased to two braces ( figure 3 ) due to reduced quarry ( Bellamy, 2005 ) . This had a negative impact no n merely on wildlife preservation, but on touristry and diversion excessively, which in bend negatively impacted local concerns such as stores and hotels that had antecedently received good income from taws and bird spectators ( Bellamy, 2005 ) . Figure 2: The ruddy line shows Numberss of engendering biddy harasser braces at Langholm and the green saloon chart shows the figure of biddy harasser cheques at Langholm ( right axis ) ( hypertext transfer protocol: //www.langholmproject.com/raptors.html ) . Figure 4: Number of grouse shooting at Langholm ( green ) compared to two nearby Moors ( brown and Grey ) . The cyclic alterations reflect periodic parasitic disease Strongylosis ( hypertext transfer protocol: //www.langholmproject.com/grouse.html ) . The Joint Raptor Study suggests that responsible grouse direction does non conflict with bird preservation and can really be good ( Bellamy, 2005 ) . Unfortunately, struggles still exist and some people regard the violent death of grouse for athletics as inhumane. However, Bellamy ( 2005 ) argues that possibly it is better to hold free scope grouse who are killed immediately than utilizing the land for big farm animal farms where the animate beings have a decreased quality of life. An illustration of diversion, farming and preservation bing in harmoniousness occurs at the 5,500ha Bolton Abbey Estate in North Yorkshire, where managed ling Moors are classed as a SSSI, a European Special Area of Conservation for its works communities and European Special Protection Area for its bird population ( Natural England, 2009 ) . The land supports and provides grouse shot, recreational walking, educational visits, farm animal graze, heather honey production, sustainable forest, rich biodiversity and a C shop in the peat dirts ( Natural England, 2009 ) . The Vision in 2050 The highlands are considered to be a national plus, with important environmental, cultural and societal value and chance ( CRC, 2010 ) supplying people with procedures necessary for life such as nutrient, H2O, civilization and diversion. The abundant and diverse scope of wildlife exists in the abundant and diverse scope of good quality home grounds, which are valued and protected by the people. Farming patterns remain largely traditional and do minimum injury to the environment, and husbandmans receive a good income. Restored cover bog shops huge sums of C. The highlands are no longer regarded as countries of terrible disadvantage but alternatively countries of chance, as alterations in the yesteryear have resulted in the creative activity of many occupations and chances for sustainable concern, ensuing in a thriving, happy community. The land and all its natural and cultural assets are managed sustainably. Policy and determination devising utilises the bottom-up attack and involves local communities and is antiphonal to altering state of affairss. Top Ten Menu of Actions All determinations should be more participatory and area-specific Policy should non be nescient of local cognition ( FCC, 2010 and CRC, 2010 ) . Alternatively it should take into history the cognition and experience of local people ( FCC, 2010 ) . Policy should be flexible and antiphonal to alter ( CRC, 2010 ) . Management determinations should be made locally ( FCC, 2010 ) . Safeguarding H2O and cut downing inundation hazard Planting more trees and chaparral to increase the absorbancy of H2O catchments and responsible decrease overgrazing, combustion and land drainage would cut down deluging hazard ( Natural England, 2009 ) . A better apprehension of drainage forms across each river catchment and how land direction influences them is required ( CRC, 2010 ) . Reducing overgrazing reconstructing degraded moorland may assist to better H2O coloring material ( Natural England, 2009 ) . Improved forest direction More forest should be planted ( Natural England, 2011 ) . Forests should be more connected to assist wildlife adapt to climate alteration ( Natural England, 2011 ) . Improved grazing direction Croping should be limited to identified suited specific countries of land. There should be limited to no croping on protected moorland. Farmers should recognize that nutrient production from farm animal is interlinked with other systems such as H2O quality ( Natural England, 2011 ) . Stocking rates should be decided locally. Education for the populace and for concerns Essential highland services should be recognised by all ( CRC, 2010 ) . Upland instruction programmes and activites should be implemented to enthuse and actuate people ( Natural England, 2011 ) . Promoting green endeavor The UK has a duty to cut down C emanations ( Guardian.co.uk, 2008 ) . In line with this, green engineerings need to be utilised to their full potency. Bio-energy strategies based on forest biomass should be implemented throughout the highlands to lend to upland economic systems and make employment ( CRC, 2010 ) . Renewable energy concerns ( H2O power, solar, wind engineering etc ) should be encouraged ( Natural England, 2011 ) . Support should go available for green endeavor to let the highlands to make its full economic potency ( CRC, 2010 ) . Secured hereafter for farming At least one land-based college to present farm direction classs should be in each vicinity ( FCC, 2010 ) . This should assist to guarantee immature people learn the accomplishments necessary for highland agriculture. A alteration in highland policies A flexible and antiphonal new national scheme that is integrated across sectors, administrative countries and sections should be implemented, based on local cognition and scientific fact ( CRC, 2010 ) . The new national scheme would cut down bureaucratism, duplicates and the inefficiencies present in current policy ( CRC, 2010 ) . This would let the people and concerns of the highlands to better understand how they can protect and heighten the highlands ( CRC, 2010 ) . To guarantee effectual execution an single accountable to Curates of BIS, CLG, DECC and DEFRA should be appointed ( CRC, 2010 ) . Policies should put out clear aims and marks and the effects should be monitored so feedback can be provided to husbandmans ( FCC, 2010 ) . This will enable them to present better environmental results ( FCC, 2010 ) . Continued preservation All concerns and substructure should be sited to understate negative impacts on the environment. Existing preservation guidelines should be improved and adhered to. Grouse direction should go on, but be sensitive to preservation, diversion and agriculture demands. Co-operation All stakeholders in the highlands should be encouraged to co-operate with each other to accomplish long term consequences and foolproof support ( Natural England, 2011 ) . Decision The uplands face a hereafter of uncertainness, but this provides great chance. With everyone working to back up and heighten the highlands, this vision can be used to assist continue the positive and understate the negative facets of the highlands ( Natural England, 2011 ) .

God’s Word in Schools Essay

Currently our country is in moral decay because we are not raising our children under the authority of God’s Word. For example, some parents feel as though their children should not have to do chores around the house. It is our responsibility as parents to educate our children on what God’s Word  says about all of life’s issues, including chores. In Jane Smiley’s, The Case Against Chores she attacks parents that have their kids do chores saying that it alienates children from the family, but it my family it brings us together because we all pitch in to get the job done. In 1 Samuel 16:11 it says when Samuel came to anoint David, he was in the field tending the sheep. He was doing his chores! This passage clearly indicates that God wants kids to do chores. Whether or not our kids do chores is not the biggest issue though. In the 1960’s the U. S. Supreme Court decided to take prayer out of our schools. From that point on our country has seen a vast moral decay resulting in things such as AIDS and the murder of millions of innocent babies. Are we to blame the government for this? How about the school system? We need to look at ourselves as parents. Since our school systems are not going to allow the Word to be taught we parents must take up the sword and teach our children what God has to say about life’s major issues. Traditional family values are quickly becoming a thing of the past. In her article Ms. Smiley states, â€Å"And don’t the parents love their children anyway, whether the children vacuum or not? † This is insinuating that the only reason parent’s love their kids, is because of the work they do. To that I say it’s because we love our kids we assign them chores. This helps them learn responsibility. The Bible says, â€Å"Train up a child in the way he should go: and when he is old, he will not depart from it† (Proverbs 22:6). It’s not just about teaching our children what the Word says, but we must show them in our relationship with them. Ms. Smiley says in her article when she was taking care of her horse she saw the purpose of her labor. If we educate our children about God’s Word they will see the purpose in everything they do. Colossians 3:23 says, â€Å"And whatever you do work at it with all your heart, as working for the Lord, not for men. † When God’s Word is in our heart our entire life takes on new meaning. Ms. Smiley says in her article when she was a girl she had a problem with a teacher because she (Ms. Smiley) always did what she wanted to do. She had no responsibility. She would leave for school with her room a mess and return home and it would be cleaned up for her. It’s clear that God’s Word had not been taught to Ms. Smiley. The Bible says in Romans 13:1 that we are to submit ourselves to authority. Proverbs 15:33 tells us the fear of the LORD teaches a man wisdom. Had Ms. Smiley been taught the Word there would not have been a problem. In the case of Ms. Smiley we can see where our culture is going astray. We have gotten away from God in the home and in the schools and we now have one generation passing down their values (or lack thereof)  to another. In order to restore our country to what our founding fathers intended it to be we must start in the homes. We can do this by giving our kids chores, disciplining them when needed, telling them what they need to hear as opposed to what they want to hear, spending time with them, showing them love, and most importantly teaching them about our Heavenly Father. In doing so we can bring up a nation of young leaders who can restore this great land to what it once was, one nation under God with liberty and justice for all.

Module C - Educating Rita - Moving Into The World Essay

Module C - Educating Rita - Moving Into The World - Essay Example â€Å"Everything I know--and you must listen to this--is that I know absolutely nothing† – Educating Rita This quote aptly sums up the experiences of those venturing into a new world as the very experience tends to challenge and at times question everything one knows including their values and beliefs. The experience of venturing into a new world often leads to encountering various challenges that detain attitudes and beliefs that ultimately define an individual’s psychological dispositions, however history bears testimony to the fact that such challenges or obstacles encountered by individuals are often short term and yield innumerable benefits in the long run. Willy Russel's Educating Rita offers an intriguing perspective on the manner in which Rita - a young and ambitious hairdresser from Liverpool, undergoes various trials and transformations in the pursuit of goals and manages to get various rewards in the forms of life changing qualities such as self-confid ence, independence and education which she so longed for. Her exhilarating journey is in many ways similar to that of the characters Ernesto Guevara and Alberto Granado, in the MotorCycle diaries. The transition into a new world is almost synonymous to encountering endless challenges which individuals are forced to fathom in the midst of their journey as they adapt to their new surroundings. The composer Willy Russell has creatively portrayed this in the opening scene in the play through various symbolic elements. Here â€Å"we see† Rita is presented struggling to open the door to Frank’s office. This gives â€Å"us† an insight on the very pinnacle of Rita’s character and the manifest challenges she is likely to face as she strives to ‘enter’ the ‘new world’. The stage directions used here emphasize the stark differences and the characterisations of the two – signifying, Rita’s seeming state of ignorance and lack of dexterity to manoeuvre her way into the world unknown to her. On being unable to open the door she exclaims â€Å"It's that stupid bleedin' handle on the door. You wanna get it fixed!† The use of slang and the tone of her voice shock not only Frank but take the reader by surprise, since Rita seems completely oblivious to the social conventions and the use of formal speech. Thus this enables â€Å"us† the audience to paint a more precise image of Rita’s boldness and her values. In addition the stage directions used in this instance that focus on Frank’s confused face further emphasizes her naivety and exposes the intricacies of her character and attitudes. The moving into a new world despite age or background is one that requires sacrifice. Defying dominant socio-cultural norms is an inevitable and inherent part of the struggles encountered by those venturing into a new world. In Educating Rita, the challenges faced by Rita are highlighted through the var ious dialogues between her and Frank in relation to the complications of her background, education and marital life. Rita is depicted inept to pursue her studies due to her husband’s disapproval of her ambitions and beliefs. These obstacles ultimately stand in the form societal pressure or the pressure to conform to dominant cultural expectations during her schooling years. This is highlighted in the text â€Å"See, if I'd started takin' school seriously I would've had to become different from me mates, an' that's not allowed† – this indicates the social pressure experienced by Rita forbidding her to defy the set social standards and

Implementation plan Essay Example | Topics and Well Written Essays - 1500 words

Implementation plan - Essay Example The number one step for implementing the proposal is to obtain approval from the leaders in the health sector. This will be very important, as you can be sure of their full support. It is always vital that the leaders give you the go ahead in order to proceed with the implementation of the plan. The leaders are responsible for linking you up with the authorities in charge of regulating the health care provision in the country. It also helps in ensuring that you acquire the resources required for successful implementation of the plan. The best strategy to win the approval of the leaders is to enlighten them on the importance of the plan and the massive benefits it will bring on the target population. Equipping them with the full information about the whole plan is vital if they have to give their support for the plan implementation. A written request about the plan to the leaders is necessary as opposed to word of mouth. The leaders must in turn reply in writing. For the members of st aff, seeking for their involvement in implementing the plan will be an easy task once the leadership approve. Once the leadership of the organization gives the go ahead for the plant implementation, the staff is most likely to follow suit. Upon approval by both the leadership and fellow members of staff, the plan can then progress to the next stage. As described in the introductory part, Urinary Tract Infections (UTIs) have consistently grown in prevalence among patients who have indwelling catheters. CAUTI increases cost of medication in hospitals and accounts for a higher percentage for mortality and morbidity (AACN, 2015). CAUTI can be preventable through adoption of viable precautionary measures. One of the major contributing factors to CAUTI is the extended duration of catheterization as well as insertion of the catheters without adequate reason as to their requirements. CAUTI results from three major aspects. One is the

English 32 world literature Essay Example | Topics and Well Written Essays - 1250 words

English 32 world literature - Essay Example The diary is in fact a criticism of the traditional authoritarian ways of society. First of all, the narrator repeatedly mentions that parents pass on their tradition to their children and that this tradition is evil. In Part II, he notices that the children are looking at him with a certain kind of hatred. Now, since these children were not there twenty years ago when he committed a mistake with â€Å"Mr. Ku Chiu’s account sheets† (Lu Xun II), he concluded that â€Å"they must have learned this [mistake] from their parents!† (Lu Xun II). That is why they seem to look at him with contempt and hatred. It seems then that the parents of these children must have taught them how to hate and insult others. Through this particular line, the narrator also implies that, in the place where he lives, parents teach the wrong values and practices to their children, like how to insult and criticize other people. He also mentions the same thing in Part VIII when he argues with a twenty-year-old man about the rightness of eating human flesh. Towards the end o f their conversation, he says perhaps with disappointment and fear, â€Å"[The young man] must have been taught by his parents [and] I am afraid he has already taught his son† (Lu Xun VIII). Through this line, he implies once more that the people in his place always pass on the wrong values and practices to their children, such as the idea that cannibalism is right. Finally, he also uses this line to affirm the reason he has stated earlier on why the children look at him: â€Å"That is why even the children [in Part II] look at me so fiercely† (Lu Xun VIII). From this line he implies that perhaps all the children in his village have the same fate as the young man’s son – the fate that they are destined to follow the evil of their parents. Another proof that the diary is about a condemnation

Why does Hollywood hates Arabs Essay Example | Topics and Well Written Essays - 750 words

Why does Hollywood hates Arabs - Essay Example We can infer this typical stereotyping from a film â€Å"Reel Bad Arabs† which does not require the audience to have an impression about what Arabs and Muslims are. It resembles the word â€Å"Real Bad Arabs† which the word alone passed a negative judgement about a certain group of people with a distinct culture without even inquiring the essence of Mohammedism. This stereotyping is typical and often feeds and enflames on the prejudice against Muslims and Arabs. It rides on the negative aspect of pathos, or capitalizing on the negative emotional connotation and impression about Arabs to sell as a film by highlighting Arabs and Muslims as bad guys as initially conveyed by the news. This is quite effective because this approach appeals to the basic instinct of people which is fear. Fear is common among people and Hollywood use this to elicit interest among the audience of its films by demonizing the Arabs and Muslims whom fear can feed on. It is only unfortunate that this fear can later turned into loathing because it is human nature to reject and abhor things that its fears. Arabs and Muslims then became as a favorite enemy of Hollywood when its audience subconsciously wants to confront and overcome its fear. It then exalts the virtue of overcoming a challenge at the expense of another group of people who are helpless about their portrayals in the films. Demonizing Arabs does not even have to be logical. The tile â€Å"Reel Bad Arabs† is not even intelligible nor have any shade of logos in it but its producers knew that it does not have to be reasonable or logical in the presentation of its film to have an audience. Hollywood knows that when people’s pathos are awakened, the logos can be overshadowed because the audience are already entertained by capitalizing and feeding on their fears. This fear was even made into humor by Leslie Nielsen in the film â€Å"An American Carol† where Leslie

The Impact of Cause-Related Marketing on Consumer Choices Research Paper

The Impact of Cause-Related Marketing on Consumer Choices - Research Paper Example This research will begin with the definition of Cause Related Marketing. A working definition of CRM is borrowed from Varadarajan Menon. In this regard, Varadarajan and Menon define CRM as the process of formulating and implementing marketing activities that are characterised by an offer from the firm to contribute a specific amount to a designated cause when customers engage in revenue providing exchanges that satisfy organizational and individual objectives. In this regard, CRM is a form of business orientated philanthropy geared toward â€Å"profit-motivated giving†. CRM is also characterized by symmetrical relations between business organizations/for-profit organizations and non-profit organization on the basis of shared advantages. To this end, the business organization seeks to obtain an increase in sales and the non-profit organization seeks to obtain an increase in funding. Thus CRM is both a â€Å"positioning† and â€Å"marketing tool† that intentionally connects a business or a brad to â€Å"a relevant cause or issue† for the benefit of the business and the social cause or its non-profit promoter. A business firms’ investment in CRM is based on the concept that consumers for the most part will choose a brand for both â€Å"expressive† and â€Å"practical reasons†. Therefore a business may choose CRM as a means of promoting attachment to brand by tapping into the social and environmental consciousness of consumers to their products. When businesses’ brands are already experiencing a high level of loyalty to their products and brands, CRM can be used as â€Å"brand extensions†.... 60). In this regard, CRM is a form of business orientated philanthropy geared toward â€Å"profit-motivated giving† (Varadarajan & Menon, 1988, p. 58). CRM is also characterized by symmetrical relations between business organizations/for-profit organizations and non-profit organization on the basis of shared advantages. To this end, the business organization seeks to obtain an increase in sales and the non-profit organization seeks to obtain an increase in funding (Kahle & Close, 2011). Thus CRM is both a â€Å"positioning† and â€Å"marketing tool† that intentionally connects a business or a brad to â€Å"a relevant cause or issue† for the benefit of the business and the social cause or its non-profit promoter (Pringle & Thompson, 1999, p. 3). A business firms’ investment in CRM is based on the concept that consumers for the most part will choose a brand for both â€Å"expressive† and â€Å"practical reasons†(Linton, 2005, p. 604). Th erefore a business may choose CRM as a means of promoting attachment to brand by tapping into the social and environmental consciousness of consumers to their products. When businesses’ brands are already experiencing a high level of loyalty to their products and brands, CRM can be used as â€Å"brand extensions† (David, 2000, p. 132). Ultimately, the marketing strategy employed in CRM is to engage the consumer’s emotions with the result that the consumer is left feeling that by purchasing a specific product, he or she is helping to further social goods (Strahilevitz, 1999). From the perspective of the business organization, there can be two specific benefits. First, in the long term, CRM can provide an advantage in that it may improve the business’s

Negotiation skill Essay Example | Topics and Well Written Essays - 2500 words

Negotiation skill - Essay Example In the case 9 ‘Sick Leave,’ one finds a significant scope for the skill of negotiation and the dispute arising from the case illustrates how important the skill of negotiation is in the complex ways of human life in the modern world. In the presented case, there arise two pertinent questions which need to be addressed in dealing with the demands of the situation created. First of all, it is important to know what Kelly and the other ALTs do when they were denied of a sick leave as the contract agreement guarantees just on the question of cultural difference. Similarly, it is also imperative to recognize why the conflict arose in the case presented and how it could have been prevented without occurring. In this paper, the two central questions that arise out of the crisis in the case presented are dealt with and it is also vital to comprehend the value of negotiation skill which alone can deal with such important questions. Negotiation skill, as we have mentioned, is of central value in the lives of human beings and it is illustrated by the first question to be dealt with. Therefore, the skill of negotiation can be established as the central element in dealing with the first question and it is evident that only a path of negotiation will be the desirable choice the people in conflict make. Thus, the most agreeable solution to the problem that Kelly and the other ALTs confront is to opt for a negotiation with their superior Mr. Higashi. Negotiation helps these people exactly come to an agreement with the demands of the situation and conflicting issues of the disputes. As the culture from place to place differs, those elements need to be referred to in arriving at an ultimate conclusion to the conflict in question. Therefore, the foremost fact that these ALTs recognise is that culture and diversity in culture has central value in the process of negotiation. One prominent factor in the conflicts across bo arders is, as

A Tale of Two Cities by Charles Dickens Essay Example for Free

A Tale of Two Cities by Charles Dickens Essay Throughout A Tale of Two Cities, Charles Dickens tells the story of several characters, all of who are developed continuously throughout the chapters. Several of the characters are greatly developed, some showing unpredictable sides to their personalities. Sydney Carton is a prime example of such a character, his delicate personality revealed when he declares his love for Lucie. He is not the only character in love with Lucie, however. Throughout Book Two, it is revealed that Stryver and Charles Darnay are also coveting Lucie. Darnay and Carton both announce their love for her, however Carton is the only one who goes directly to Lucie to tell her. In this passage, Carton is asking Lucie to not forget him and to remember that even when she is married and with kids, he will always be there for her to keep her happy. Carton’s declaration of his love for Lucie not only reveals his love and foreshadows his selfless, noble act in the later chapters, but in addition, Dickens’ use of language reveals that Sydney is no longer the â€Å"jackal,† but that he is in fact much more than that – a sensitive man with deep emotions. Dickens’ use of language in this passage brings to light the sincerity in Sydney Carton, changing the mood of the reader towards him, and the words that Dickens uses to make Carton express himself allows Carton to truly show his desire for Lucie. When Carton says, â€Å"for you, and for any dear to you, I would do anything,† Dickens is emphasizing the fact that Carton is dedicated to her. Throughout the passage, he continuously repeats phrases including the word you, such as when he states â€Å"I would embrace any sacrifice for you and for those dear to you.† As a result of emphasizing Carton’s love for Lucie, Dickens creates an immense feeling of sympathy for the reader, as the dedication for Lucie is expressed so eloquently. The fact that Carton accepts this unrequited love by saying â€Å"I will relieve you of a visitor with whom I well know you have nothing in unison, and between whom and you there is an impassable space† creates even more comp assion for Carton because even though it is known that Lucie does not reciprocate his feelings, it is even more painful to watch as he simply walks away from the woman he loves. In addition to uncovering Carton’s true love for Lucie, Dickens uses irony to show the eloquent Carton that contrasts with the drunken Carton of the previous chapters. The chapter to which this passage belongs to is titled â€Å"The Fellow of No Delicacy,† which is ironic because although perhaps Carton was not delicate in the preceding chapters, in this passage he is nothing but eloquent and delicate. He remarks â€Å"try to hold me in your mind, at some quiet times, as ardent and sincere in this one thing,† a great example of his eloquence, which once again causes the reader to develop sympathy for him, since the language he is using so differs from his previous drunken language à ¯Ã‚ ¨203). Carton’s eloquence really shines through in this passage, even though it contrasts with the chapter title and Dickens creates sympathy and tenderness towards Sydney Carton. Because Sydney Carton is put down, not only by others but by himself as well, throughout the entire first half of the second book, when he declares his love for Lucie in such an unselfish and loving manner, it changes how Carton is viewed. Since Stryver takes all the credit for being successful even though Carton does all the work, it is written, â€Å"†¦although Sydney Carton would never be a lion, he was an amazingly good jackal† à ¯Ã‚ ¨116). Carton even describes himself to Darnay as â€Å"I am a disappointed drudge, sir I care for no man on earth, and no man on earth cares for me,† exhibiting Carton’s own self-pity and sadness for the world à ¯Ã‚ ¨113). However, with this passage, Sydney Carton causes any reader to fully disregard any judgments made for his character. Dickens previously portrayed him as this unfortunate man without anything to live for, but now it is revealed that Carton does indeed have someone to live for – Lucie and her happi ness. This passage causes all previous opinions about Sydney Carton to be discarded, as now Sydney Carton is no longer the jackal, but he has turned into the lion. In addition to revealing the compassionate and eloquent side of Sydney Carton, this passage is also a moment of foreshadowing for Carton’s noble and unselfish act of sacrificing himself for Lucie’s happiness. What may have seemed to be just talk about how much he loved Lucie turned out to be very, very real. In this passage, Carton declares to Lucie, â€Å"†¦think now and then that there is a man who would give his life, to keep a life you love beside you† à ¯Ã‚ ¨204). In his last moments, Carton visualizes Lucie feeling that â€Å"each was not more honoured and held sacred in the other’s soul, than I was in the souls of both,† referring to the respect and recognition that both Darnay and Lucie give to Carton à ¯Ã‚ ¨500). In this passage, Carton sets up his feelings for her, perhaps knowing that someday he would have the chance to occupy a special place in Lucie’s heart for a noble, heroic act. His â€Å"sacrifice for you and for thos e dear to you† embodies the Charles Dickens’ theme of love overpowering everything. With love, Carton was able to have the strength to sacrifice his life for the happiness of one person he cared about. With love, not jealousy, he was able to ask Darnay, â€Å"I wish we might be friends† à ¯Ã‚ ¨275). While Lucie does not reciprocate Carton’s love, she does defend him in front of Darnay, declaring â€Å"I would ask you†¦to be very generous with him always†¦I would ask you to believe that he has a heart he very, very seldom reveals, and that there are deep wounds in it† à ¯Ã‚ ¨278). By Carton declaring his love for Lucie and being wholly devoted to her, he is not only able to give Lucie a complete family, safe and protected in England, but he is also able to say that â€Å"it is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to, than I have ever known,† clearly displaying that through his death, he is gaining all the love and admiration he never had before à ¯Ã‚ ¨500). Sydney Carton is my favorite character of the entire novel. His noble act despite the unrequited love between him and Lucie is such an honorable action, and the fact that he kept true to his word about giving his life â€Å"to keep a life you love beside you† makes him all the more noble à ¯Ã‚ ¨204). I thought that this passage was really a turning point for Sydney Carton’s character, since up to that point he had been very reserved and inarticulate, but when he went to speak to Lucie he became this eloquent speaker, driven by a strong love. From then on, we continue to see Carton’s character develop, creatively seeking out the apothecary for the substances in order for the plan to work. He acted without a moment’s hesitation, and that â€Å"[his face] was the peacefullest man’s face ever beheld there† shows that he had absolutely no regrets about his sacrifice à ¯Ã‚ ¨4à ¯Ã‚ ¹Ãƒ ¯Ã‚ ¹). To be that calm when he is about to be the newest victim of the Guillotine is a daunting task in itself, but to have someone who would sacrifice his or her life just for someone else’s happiness is beyond imaginable. Therefore, this passage sets the stage for Carton’s ultimate sacrifice, making Carton no longer a â€Å"disappointed drudge,† but a noble hero who goes from being a friend to Darnay and the Manettes to becoming their savior. There is no greater sacrifice that Carton could have made, and for it all to be because he loved Lucie unconditionally is a pretty incredible thing.

Leadership and Change Management in the Merger of Hewlett-Packard

Leadership and Change Management in the Merger of Hewlett-Packard William Hewlett and David Packard the two Stanford graduates started there business in garage at alto. After a year they did partnership called Hewlett-Packard by 1947 HP came into existence as worlds second largest computer supplier with net revenue of $42 billion. HP originally dealed with auio oscillators and then gradually entered personal computers field in 1980. Recent the company launched laserjet printer which is a greatest hit for the company. Compaq computer corporation formed by two senior managers at Texas entered personal computer field in 1982. Due to excellent quality service it was considered globally as worlds largest manufacturers of personal computers.the name of company itself is derived from Compatiblity and quality. The initial computers launched by Compaq were not handy there appearance was like a suitcase still a net revenue of 111 million dollars was generated. VALUES: THE HP WAY Bill Hewlett and dave Packard created a set of values to guide the company and change the company . these values became famous as the HP way which are as follows: the strength of corporate society is profit so identify profit in order to contribute to the society. There should be continous improvement in product and services of the company. Always look for new opportunities but stay focused on area where company is benefitted. Increase companys success by providing employment opportunities. Always give a work environment to encourage motivation and innovation Be a good citizen and be social Focus on basic exponential growth Leadership at HP Carleton S. (Carly) Fiorina Carly Fiorina was highly qualified peson who before coming to HP had 20 years experirnce of working at AT T as a senior leader. she became CEO of HP in1999 and was the first woman to be the leader so such a huge company and nations prominent female executive. She was very extravagant in managing work. She had strong capability to understand what should be done to achieve the set goals. She had a clear insight of the challenges that the company were facing. She was a powerful Charismatic leader who was able to do the cultural change change in the company with her assertive nature and honesty. She possessed transformational leadership quality that helped to make HP an effective leader in the competitive market. HP was now more flexible, innovative and possessed a effective internal environment whose primary focus was customer satisfaction. The most important reason for success of Fiorinas was the perfect balance between leadership qualities and management of the company resources with genuine concern for the employees and let them make feel as part and parcel of the company. As a good leader Fiorina started a stock option program for employees which created a enthusiastic work environment for the employees. Under this program employee will be profited if the company earns profit. Fiorina knows how to rise a company in the changing environment. Several steps were taken to reinvigorate HP they were as follows: Innovation was focused more. Structure was changed now front office and back office concept came into existence. R D department was re engineered. Clear mission and values of the company Reasons for the Merger HP was progressing at a great pace. The basic aim of fiorina was to modernize the culture of HP and to focus on profitable areas of business and HPs profit share increased from 54.43 to 74.48 dollars but still the company was not efficient as it could not met the set targets and due to this failure HP was supposed to cut down the jobs. Even fiorina had threat of losing her job. This was the indication that changing only internal strategies was not worth for the success of the company so a new plan came into existence which was to acquire Compaq worth of 25 billion dollars. Both companies believed that in order to do good in the recent competitive market and gain profit better way was to have a merger but the stakeholders considered it as differently according to them company wont be loyal to Compaq customers and the biggest problem was synchronization of members in the organization. As during merger the culture of organization will also change. Above all fiorina only considered the r emoval of one competitor in the PC market. According to her the market share will increase after merger and working unit will also increased. (Hoopes, 2001) HP experienced revenue growth but share prices constantly declined. Hp was badly affected by recession in 2001. Pay were cutted down and laid off. Jobs were cutted down. Stock price continued to decline at a great speed. Outsourcing was not proper. To improve economics and innovation. Strengthed business provides critical mass in key growth market. CHANGE MANAGEMENT Culture can be defined as the personality of a company. It encompasses the beliefs, values, leadership practices, governance structure, decision-making processes, and norms of a business. One of the primary reasons that culture is so important is because employee loyalty affects customer loyalty, thus directly affecting both the profitability of a company as well as stakeholder value.11 As John Kotter and James Heskett of Harvard explain in their book Corporate Culture and Performance, corporate culture is an important competitive asset. Kotter and Heskett believe that cultural strength among the employees of a company relates to performance in three key ways: first, it leads to goal alignment; second, it creates high levels of motivation; and third, it provides structure and controls without having to rely on formal bureaucracy, which often inhibits innovation and motivation.12 At HP, where culture (i.e., the HP Way) has always had a powerful influence on how the company functions, undertaking cultural integration poses an especially daunting task. At the same time that integration planners must adapt HPs existing culture to unify the two companies, planners must also ensure that HPs culture remains focused around the key elements of the HP Way: trust, respect, achievement, integrity, teamwork, innovation, and an interactive work environment. Among the first-and arguably one of the most important-steps in integrating cultures is to determine what constitutes a good culture and then to base changes on those elements. According to HPs integration planning team, a good culture must: be clearly defined and broadly understood; reflect the business strategy and brand; support best-in-class performance with customers, partners, stockholders, and employees; produce alignment, commitment and excitement; establish a competitive advantage; and be reflected in the communications and actions of core leaders. Change models 1.Unfreeze, Change, Freeze Kurt Lewin proposed a three stage theory of change commonly referred to as Unfreeze, Change, Freeze (or Refreeze). It is possible to take these stages to quite complicated levels. It is extremely relevant Stage 1: Unfreezing The Unfreezing stage is probably one of the more important stages to understand in the world of change we live in today. This stage is about getting ready to change. It involves getting to a point of understanding that change is necessary, and getting ready to move away from our current comfort zone. HP was in need to understand and prepare the company for the change as completion was relevantly increasing.fiorina was been motivated for change by lot of different characters and the chariasmatic leadership qualities that she possessed. Stage 2: Change or Transition Kurt Lewin was aware that change is not an event, but rather a process. He called that process a transition. Transition is the inner movement or journey we make in reaction to a change. This second stage occurs as we make the changes that are needed. HP used role models and allowed employees to develop new solutions and Fiorina also gave a clear picture of desired change and gave benefits to the employees. Stage 3: Freezing (or Refreezing) Kurt Lewin refers to this stage as freezing although a lot of people refer to it as refreezing. As the name suggests this stage is about establishing stability once the changes have been made. The changes are accepted and become the new norm. People form new relationships and become comfortable with their routines.Its often at this point that people laugh and tell me that practically there is never time for this freezing stage. And its just this thats drawn criticism to the Kurt Lewin model. 7S model 7S-McKinsey-model.jpg 7S model was created by McKinsey and company in 1980. Seven factors are included in this model. The 7S framework was dividing in thinking about organizational efficiency. In previous the manager focus was on organization because organization grew in size and complicated questions were also arised. Explanation of each element: Strategy: HP created a Strategy to maintain and make competitive benefit over the competition. Structure: Structure is the way the organization is constructed and who reports to whom. Systems: In systems the daily activities and events that staff members join in to get the job done. Shared values: Shared values are also called à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"super ordinate goalsà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ . These values are the center values of the company that are evidenced in the corporate culture and the general work. Style: you have to adopt the style of leadership. Staff: In staff employees and their general capabilities are included. Skills: Skills are the actual skills of the employees who are working for the company. Post merger The proposed merger consolidated HP Compaqs product into four groups customer services, imaging and printing, access devices, and information technology infrastructure. Although the new company was very competitive in respective segments but the merger made the company more powerful and fully integrated providing full services integrating both hardware and software solutions. the merged company had 145,000 employees.the new company strategy was to look for acquisition in consulting in order to expand market growth. The new HP also had the same commitment of customer priority,best engineering design toease all problems, and acceptance to open system to able to face the sudden market shift. Copmaq will give great support in giving many solutions in: IT Infrastructure Compaq and HP combined the server , storage and software capabilities all the solutions were more compelling and fault tolerated. A new management software was introduced that was of great help to monitor,mange and optimize the whole network. New storage solutions that were more efficient than payroll and was able to store data 10 times more efficiently.the other former change was in service and support expertise that was helpful in building and designing new innovative solutions. Services New HP had now vast range of outsourcing, consulting and support that helps in formulating strategies and managing the infrastructure. It started to become partner for architecting various enterprises. Now because of combined forces of both the company new HP was aiming to be top-tier service provider that provided choices for implementation and making strategy for various IT projects. New HP had great value for partnership so to gain benefit of products PricewaterhouseCoopers, Accenture, and KPMG company did partnership with them Access Devices As both the companies were strong in the market they offer a wide range of PCs, and many internet enabled devices. The new products simply work better and together. New devices were innovative and highly excellent technology. They work the way they want to work according to the office environment. After merger most of Compaq products were re branded with the HP nameplate Compaq brands were consumer oriented products. All Compaq computers were now shifted to HP . Compaq iPAQ were renamed to HP iPAQ. In 2007 HP released a new logo for their Compaq Division and in the next year all business line notebooks were renamed as HP Compaq series that was used for all HPs notebooks. The top business earning model was Hp Elite Book that was named as HP Compaq B series RESISTANCE TO CHANGE Resistance to change is one of the basic reasons for the failure of change process and its implementation. Resistance to change in general is ubiquitous by nature. It is defined as a natural response to any reaction or threat of change (Block, 1989). In HP resistance was visble among employees and shareholders. Resistance by employees there was Tension among the HP earlier before when the company decided to lay off thousands of employees because of the economic downturn. Before the cuts were made, however, employees were asked to assist in a cost-cutting campaign either take mandatory vacation or accept a pay cut, among other choices. True to the HP Way, yet surprising to many on Wall Street, many employees offered to have their salary cut. When the company later proceeded with layoffs, many felt betrayed. And thousands of more cuts are possible if the merger is approved. People fight against change because they:fear to lose something they value, ordont understand the change and its implications, or dont think that the change makes sense, or find it difficult to cope with either the level or pace of the change. Resistance by stock holder Walter Hewlett as a stock holder along with his sisters William and Flora Hewlett opposed the deal as stockholder rejection was one of the ways to terminate the deal.According to Walter Hewlett, Carly Fiorina had exaggerated the importance of scale in the computer business. Hewlett believed that rather than make the company more competitive, the merger would expose HP to the brutal, low-profit PC business. Finally Hewlett concluded that the merger would significantly dilute the value of the companys business. David Packard issued a statement siding with Hewlett in opposition to the deal. In his statement, Packard, chairman of the Packard Humanities Institute.Packard, the oldest son of the other late co-founder, claimed that Fiorinas highhanded management and efforts to reinvent the company ran counter to the core HP values established by the founders. Citing massive layoffs as an example of this departure from HPs core values.

womenoed Essay on Sophocles Antigone - Sisters :: Antigone essays

Sisters Two sisters destined to love each other, but conflict interrupts their paths. The first's journey is one of self-exploration and discovery; the other's of continual oppression and hardships. Ismene and Antigone are the troubled sisters whose decisions take them on different courses, but these same choices also brought them together. Even though their actions show differently, Antigone and Ismene's morals and philosophies show that they are true sisters at heart. Antigone shows the attribute of boldness. She is constantly going her own direction. She is a leader, not a follower. "Ismene: What? You'd bury him when a law forbids the city? Antigone: Yes! He is my brother and- deny it as you will- your brother too."(61). This is where Antigone's boldness begins to surface. She is expressing her disagreement with King Creon's law. This is extremely daring of her to do because she is defying the law of the land. On the other hand, Ismene displays the quality of being a coward. She says, "Remember, we are women, we're not born to contend with men."(62). On the contrary to what Ismene's brain tells her to do, her heart is screaming to go and bury her brother, and defy Creon's dishonorable law. It is not until the middle to end of the play that Ismene's true self emerges and she agrees with Antigone. This is just one of the ways Antigone and Ismene are the same at heart, but take different paths to get to their real inner person. Another outstanding attribute of Antigone is her cleverness. "Antigone: Dear god, shout it from the rooftops. I'll hate you all the more for silence- tell the world."(64). This is in response to Ismene's promise to keep Antigone's burying of her brother a secret. Antigone's cleverness appears here because she found a way to publicly defy Creon and tell others how unjust he really is. Likewise, Ismene is intelligent and comes quick to understanding. In reply to Antigone's above statement she says, "Then go if you must, but rest assured, wild, irrational as you are, my sister, you are truly dear to the ones who love you."(64). Even though Ismene at this moment disagrees with her sister's action, she wittily understood Antigone's notion to want to collectively show her defiance of Creon. These to personalities of Antigone and Ismene also show their similarities in their philosophies.

Self Knowledge And Happiness In Pride And Prejudice, by Jane Austen Ess

Pride and Prejudice written by Jane Austen is centred on characters that either gain self awareness and knowledge or possess none at all. Happiness is found even when one has no understanding of selfhood but the most happy and satisfied people in the novel are those who have self knowledge. People that possess self knowledge understand their strengths and weaknesses and characters that gain self knowledge are able to decipher these characteristics and act upon them. As marriage was seen as a great achievement for women in their society, happiness in Pride and Prejudice relates to whether one is happy or unhappy in their marriage. Lydia, Mr WIckham and Lady Catherine de Bourg have no self awareness and are unhappy in the novel. The marriage of Lydia and Mr Wickham is one of the unhappy marriages. Mr Wickham and Lydia are both very similar and are both unaware of their faults; they are both careless with money and see no problem with asking their relatives for money. Lydia as the youngest daughter is well accustomed to having other people look after her and she is dependent on other people. Lydia’s lack of self awareness doesn’t affect her greatly; she is happy and claims that she loves Wickham. She is very fond of him but he is not fond of her and quickly loses interest, â€Å"Wickham’s affection for Lydia, was just what Elizabeth had expected to find it; not equal to Lydia’s for him.† Lady Catherine de Bourg has no self knowledge. She is full of herself and sees herself very highly; it is obvious she is lacks self knowledge. She makes discourteous comments about other people without thought to their opinions and she also enunciates comments about how she views herself. Lady Catherine de Bourg is unhappy because she is disappointed ... ...ejudice and realizes her faults she develops towards Darcy and is then prepared for a more fulfilling happy marriage. People with self awareness can be both happy and unhappy. Mr Bennet has self awareness but he is unhappy because he finds no satisfaction in his family. Elizabeth and Darcy come to know themselves and develop towards each other and so their marriage has the capacity to hold the greatest happiness. Also, happiness can be found when you have no self awareness. Charlotte has self awareness and knows what she wants and needs and so she is content in her marriage to Mr Collins. Mr Collins has no self awareness but is happy because he has a wife and this is what he aspired to. Ultimately, people who have the most self awareness and knowledge who can grow and learn their weaknesses and faults are the people who will have the most happiness in their lives.

The History of Public Relations Essay example -- essays research paper

The History of Public Relations   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations, profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century, mainly in the United States, but its foundation can be followed throughout the age of man. The practice of public relations is dedicated to complete honesty and openness in its communications and operations. Over time, the force of professional public relations has triumphed over several setbacks.   Ã‚  Ã‚  Ã‚  Ã‚  Arthur W. Page, creator of the five principles of corporate public relations in 1927 stated, â€Å"All business in a democratic country begins with public permission and exists by public approval. If that be true, it follows that business should be cheerfully willing to tell the public what its policies are, what it is doing, and what it hopes to do. This seems practically a duty.† Page’s principles still carry on today with many businesses and corporations.   Ã‚  Ã‚  Ã‚  Ã‚  Page and other renown public relations professionals such as Edward Bernays, founder of modern public relations, believe that pr and civilization is a collaboration that exists throughout time. As far back as the time of Julius Caesar, many historians believe the he wrote his Commentaries as governor of Gaul to promote himself to the public. Caesar, being aware of persuasion and how news can inform the public, published a daily paper called Acta Diurna, meaning â€Å"daily acts† or â€Å"daily records†, that carried on for 400years. Since the invention of writing, public relations was formed. Leaders of ancient civilizations used writings to promote their superiority in war and politics. Public interest became a huge priority for everyone.   Ã‚  Ã‚  Ã‚  Ã‚  The Renaissance and Reformation founded the modern world and the first stages of public relations that is attributed to public and private organizations today and several articles of history. The Magna Carta, which influenced the U.S. Constitution, for example, empowered the ... ..., organizations, and other institutions, is the public. PR has made its way through history and has satisfied its place or role, if any, in the world today.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.† - Edward Bernays, founder of modern public relations Bibliography Don Bates, â€Å"MINI-ME† HISTORY TO INFORM AND PERSUADE: Public Relations from the Dawn of Civilization, Institute for public relations, www.instituteforpr.com, July 18, 2005. Edward L. Bernays, Crystallizing Public Opinion (1923; reprint ed., Norman, OK.: University of Oklahoma Press, 1961). Edward L. Bernays, Public Relations (Norman, OK.: University of Oklahoma Press, 1952) Scott Cutlip, Public Relations History: From the Seventeenth to the Twentieth Century (Mahwah, NJ.: Lawrence Erlbaum & Associates, 1999). Public Relations Society of America, Public Relations Education for the 21st Century: A Port of Entry, PRSA, www.prsa.org, July 19, 2005. The History of Public Relations Essay example -- essays research paper The History of Public Relations   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations, profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century, mainly in the United States, but its foundation can be followed throughout the age of man. The practice of public relations is dedicated to complete honesty and openness in its communications and operations. Over time, the force of professional public relations has triumphed over several setbacks.   Ã‚  Ã‚  Ã‚  Ã‚  Arthur W. Page, creator of the five principles of corporate public relations in 1927 stated, â€Å"All business in a democratic country begins with public permission and exists by public approval. If that be true, it follows that business should be cheerfully willing to tell the public what its policies are, what it is doing, and what it hopes to do. This seems practically a duty.† Page’s principles still carry on today with many businesses and corporations.   Ã‚  Ã‚  Ã‚  Ã‚  Page and other renown public relations professionals such as Edward Bernays, founder of modern public relations, believe that pr and civilization is a collaboration that exists throughout time. As far back as the time of Julius Caesar, many historians believe the he wrote his Commentaries as governor of Gaul to promote himself to the public. Caesar, being aware of persuasion and how news can inform the public, published a daily paper called Acta Diurna, meaning â€Å"daily acts† or â€Å"daily records†, that carried on for 400years. Since the invention of writing, public relations was formed. Leaders of ancient civilizations used writings to promote their superiority in war and politics. Public interest became a huge priority for everyone.   Ã‚  Ã‚  Ã‚  Ã‚  The Renaissance and Reformation founded the modern world and the first stages of public relations that is attributed to public and private organizations today and several articles of history. The Magna Carta, which influenced the U.S. Constitution, for example, empowered the ... ..., organizations, and other institutions, is the public. PR has made its way through history and has satisfied its place or role, if any, in the world today.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.† - Edward Bernays, founder of modern public relations Bibliography Don Bates, â€Å"MINI-ME† HISTORY TO INFORM AND PERSUADE: Public Relations from the Dawn of Civilization, Institute for public relations, www.instituteforpr.com, July 18, 2005. Edward L. Bernays, Crystallizing Public Opinion (1923; reprint ed., Norman, OK.: University of Oklahoma Press, 1961). Edward L. Bernays, Public Relations (Norman, OK.: University of Oklahoma Press, 1952) Scott Cutlip, Public Relations History: From the Seventeenth to the Twentieth Century (Mahwah, NJ.: Lawrence Erlbaum & Associates, 1999). Public Relations Society of America, Public Relations Education for the 21st Century: A Port of Entry, PRSA, www.prsa.org, July 19, 2005.

Japanese Gender Roles

Why and how is Gender affected in Japans modern day society? These questions I sought out to answer. I chose Japanese gender roles because I felt it would be a topic of interest, and one I would do my best in to research. It is subject I have hold some value in, and always wanted to learn more about. I had established rapport long ago with interviewee, when I became friends with Tomo MIzaki. This also helped me obtain consent from MIzaki to do this project with ease and be able to interview him. I had an extensive and productive interview with Mizaki, summing up a total of three hours.This paper will explain the Japanese families gender roles. I conducted extensive ethnographic study with Mizaki with several interviews and backing up what he said with my own research of outside resources. This methodology of mine helped my research to be more solid and resourceful. With the interviews and research I conducted, this helps me understand why and how the Typical nuclear Japanese family a ct and behave a certain way, and how gender roles are affected upon the mother and father of the relationship. The traditional gender roles place men as breadwinners and women as homemakers.Among younger couples, more flexible gender roles are becoming popular, although attitudes are changing, actual behaviors are not: Japanese men do only twenty to thirty minutes' worth of domestic work per day, while women spend three and a half hours in household chores. Throughout Tomo’s Mizaki’s life, he was brought to do very well in school and get a great job after, not to clean up after himself. Unlike Tomo, his sister was only asked to do the house chores and never given much attention too, even though she too does well in school.Traditional gender roles in Japan are characterized by a strong sense of patriarchy in society, which account for the bifurcation of the productive and reproductive spheres, with a distinct separation of gender roles. In the family, this refers to the idea of the man as the primary breadwinner of the family, and the woman as the primary caregiver in the family, an idea that is described by Tomo Mizaki in his life. Mizaki’s mother had no â€Å"special duties† in her job, and her main roles were as a housewife, a mother, and in taking care of her ill mother-in-law.Even though she was a college graduate, and knew three languages fluently. In examining the nature of gender roles and inequality in Japan, it is important to consider the major traditional patterns, understanding how these patterns have changed today, and how the changes have affected society in general. This has resulted in a tension between the status and economic security of marriage and the freedom of remaining single, where many women find themselves trapped in marriages that deny them personal freedom.In addition, women in rural communities do not enjoy equal rights and status as their husbands, being expected to serve the families as â€Å"workersà ¢â‚¬ , while at the same time not rewarded in terms of inheritance. Gender roles in the family bear a close relationship to the situation in the workforce, where there is a strong male dominance in the company hierarchy. Resultantly, males possess increased career opportunities, unlike females, who are marginalized in the workforce and are considered to be temporary labor, expected to resign upon marriage or childbirth.In the workplace, the idea that women play a temporary labor role has resulted in their limited career advancement. As can be seen, there is an intimate family-work relationship in Japanese society and this hinges on the traditional gender roles within society. For example, Mizaki’s mother is a graduate from the University of Washington but as soon as she had Kondo and his sister she retired to stay as the housewife. This shows the pattern of the patriarchy lifestyle. Show in the Annual edition article 20 in â€Å" Who needs Love! In Japan, Many couples Donâ €™t† by Nicolas D. Kristof. I don’t interfere with my husband’s business, not with my mouth, hands or legs. † This statement, made by Kumiko Hashimoto, the wife of former Japanese Prime Minister Ryutario Hashimoto, underlines the traditional role of women in Japan. Husbands and wives report very little communication and conversation, as little as ten to fifteen minutes per day. For most part most husbands have a second home closer to work, rarely do they go back home with children and wife. There is no conversation, communication, and sexual relations between a husband and wife, but they do not divorce. This is because there is an unseen code for women and men.Because the traditional gender patterns in Japanese society have however not been without their tensions and problems. For instance, traditional patterns in the family require women to be put their husbands before their jobs, for example Tomo’s mother. Roles for mothers and fathers are segr egated. Childcare is regarded as the mother's responsibility; the father's domestic role is limited to small household repairs and paying for household needs and the child’s care, like school supplies. Mizaki explained how his father was rarely seen and if Mizaki was fortunate, he might see his father twice a week.Full-time working wives (which is not so common) also have the burden of housekeeping without help. Domestic help is not popular in Japan, when women need help in housekeeping work and childcare, their mothers help the woman (according to Mizaki). Mothers prefer living close to their mothers' house for this reason. Husbands and wives call each other father and mother, even when children are not around. Japanese couples regard parental roles as more important than couple roles when they have children. As can be seen, the patterns of gender roles in Japan are still deeply rooted in the Japanese psyche.In conclusion Japanese lifestyle and gender roles will not alter un til specific life changing laws are made and enforced in today’s modern day Japan. Even though Japan has low divorce rate, we do not fully understand if the women and men are happy the way they live, but they accept it and deal with it.Work cited Quoted in Mary Jordan, â€Å"A First Lady’s Secondary Role; Premier’s Wife stands behind her man, typifying gender roles in modern Japan†, The Washington Post, 15 April 1996, Online, Lexis-Nexis Academic Universe, 11 Mar 2000. Annual Editions, Article 20, â€Å"â€Å" Who needs Love! In Japan, Many couples Don’t† by Nicolas D. Kristof.

British Airways Essay

In 1987, British Airways was privatised, and over the next decade turned from a loss-making nationalised company into â€Å"The World’s Favourite Airline† – a market-leading and very profitable plc. The strategy that transformed the company into a marketing-led and efficient operation was conceived and implemented by Lord King as Chairman, aided by Sir Colin (subsequently Lord) Marshall: two tough businessmen who confronted staff inefficiencies and so improved service effectiveness that BA was rated international business travellers’ favourite airline for several years in the 1990’s. Lord King having retired, Lord Marshall became Chairman and was succeeded as Chief Executive by Bob Ayling, a long-time BA manager. Ayling set in train a strategy to turn BA into a â€Å"global† airline – transcending the â€Å"flag-carrier† status (the role of a nation’s leading airline) it shared with Air France, Lufthansa, Swissair, Alitalia, Iberia – into an airline with no â€Å"national home† operating throughout the world. The dropping of the overtly â€Å"British† heritage and associations was reflected in a changed brand strategy. Away went aeroplane liveries featuring the Union flag, to be replaced by tailfins bearing themed designs from around the world. This was to address the â€Å"global traveller† a savvy (mainly business) customer whose criteria for purchase were service levels, range of destinations, promptness – not price. But the re-branding became a debacle. Customers, staff, alliance partners, shareholders and retailers (travel agents) all liked the British heritage and imagery and rebelled against the turn to an anonymous, characterless new style. Ayling also focused on cost-reduction programmes which antagonised and demotivated BA’s staff – and customers noticed the deterioration in behaviour of staff whose commitment to customer service suddenly plummeted. The upshot was that Ayling was ousted in a boardroom coup in March 2000. During his reign, a loss of 244m in the year to March 31 2000 – the first since privatisation – was recorded and the group’s market value had fallen  by half. A New Face. In May 2000, Rod Eddington joined BA as Chief Executive. He was previously Managing Directory of Cathay Pacific and Executive Chairman of Ansett, an Australian airline. Eddington’s immediate actions were designed to restore profitability to BA’s operations – and to restore the Union Flag to BA’s planes! He set about reducing the fleet, moving to smaller aircraft, cutting clearly unprofitable routes. He also targeted â€Å"high-yield† customers, the traditional mainstay segment for BA. Matching supply with demand was the overall concern, to restore positive cash flow. Strategically, BA’s longtime search for a merger partner was resumed. A link with American Airlines, the first choice partner, was out of the question after US regulatory authorities squashed the idea. A proposed merger with KLM, the Dutch flag carrier, was discussed in some depth, but that foundered on doubts over the long-term financial benefits, and arguments over the relative shares each airline would have in the merged company. Low-Cost Airlines. Meanwhile, the airline industry was undergoing a seismic shift with the rise of low-cost â€Å"no frills† airlines. Ryanair and easyJet had, at first, demonstrated the existence of a new market for cheap airline travel which had not been tapped by traditional airlines. But then they began to expand and to compete for passengers that normally would have gone to BA – even business class customers couldn’t see the reason â€Å"to pay  £100 for breakfast† (the difference in price between BA and easyJet between London and Edinburgh.) BA’s response (under Bob Ayling) was to form GO as a direct response to the no-frills competitor. Operating out of Stansted airport, GO was operated entirely separately from BA, so none of the high-cost culture was inherited. Launched in the face of vociferous opposition from easyJet, GO nevertheless established itself in the market – though at what cost, no-one could guess. Rod Eddington soon decided that his focus on premium customers made GO’s operations inconsistent with that of BA as a whole. GO was sold in May 2001 for  £100m to 3i, a UK venture capital and private equity group. GO was subsequently sold on to easy Jet for 375m. However, the driving of aggressive strategies from budget airlines is still forcing flag-carriers to re-assess their business models. The Outcome. For the year ended March 2001, Eddington’s steps had yielded a quadrupling of operating profits. Market share on key routes had been lost as cuts in fleet and routes bit, but BA believed it had lost customers who paid deeply-discounted fares. BA continued its vigorous pursuit of high-yield passengers. September 11th. So, all seemed to be going well. The brand was being restored, financial performance was improving and the only real problem was lack of progress on forming a partnership with a US carrier, prevented by the regulators. Then came September 11th, and the airline market fell apart. The consequences were swift – passenger numbers fell 28%, US airports were closed for a week, Swissair, Sabena, US Airlines and nearly, Aer Lingus, went bust. Alitalia lost 570m, Lufthansa 400m. Altogether the industry lost 7bn and shed 120,000 jobs – 13,000 at BA – and passenger numbers are still running at 13% below normal on transatlantic routes. In contrast, passenger numbers and financial results at low-cost carriers – easyJet and Ryanair – were rising impressively. Then came Sars, the Iraq war and the continuing sluggishness of the world economy, all deeply damaging to passenger numbers. Strategy at BA was thrown into disarray. Current Strategy. With the travel market is still subject to â€Å"global economic and political uncertainty†, BA has repeated its forecasts for lower revenues. However, the â€Å"fundamentals of this business are stronger than they have been for four or five years† John Rishton, Finance Director, says BA is generating cash, and is conserving that cash. (FT and D.Tel. 6.11.02). The operational imperatives to cope with the turbulent environment are expressed in BA’s â€Å"Future Size and Shape† initiative which is intended to: – Achieve significant cost reductions. Originally targeted at 650m, the cost savings are now expected to save an annualised  £1.1bn over 3 years (FT 19.3.03). Simplified operations and minimal overheads is the aim. – Cut capacity, to match supply of aircraft and flights to the reduced demand. – Cut staffing levels. A further 3,000 job cuts planned for March 2004 have been brought forward to September 2003. – Change BA’s business model. Aware that no-frills competition is not going to go away, but that BA possesses a positive service heritage, BA wants to create an offering that combines the best bits of BA and the no-frills model. Martin George, BA’s director of marketing and commercial development, explains â€Å"our customers like the BA product – convenient airports, high frequency, good level of service – but want it at the right price, and that’s what we’ll give them. It’s about changing our business model to allow us to compete profitably† (Management Today, September 2000). – Rationalise BA’s internal UK and short-haul business – CitiExpress has been formed from the activities of subsidiaries Brymon, BRAL, Manx and BA Regional. To stem heavy losses on this short-haul network, some rationalisation has been done – it has pulled out of Cardiff and Leeds-Bradford airports, and will cut its current fleet from 82 to 50 all-jet planes by end-2005. However, it is expanding operations from Manchester, and from London City airport to Paris and Frankfurt. (FT 18.12.02). It is recognised that BA started to take the bitter medicine of cost cuts and restructuring earlier and in bigger doses than rivals in Europe and North America, and that Rod Eddington has pushed through changes that were long overdue. But is this enough? – can BA wrest back the short haul market from easyJet and Ryanair, while maintaining its position in the longhaul market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Strike! In July 2003, just at the start of the busy holiday season, BA was hit by an unofficial strike by Heathrow check-in and sales staff who were objecting to a hasty introduction of a swipe-card automatic clocking system. 500 flights were cancelled, affecting 100,000 passengers. The damage to BA’s service reputation was enormous. Both management and union leaders were taken by surprise, and it brought to a head the existence of restrictive practices going back 40 or 50 years which both sides have to confront. Performance. Results for the year ending 31st March 2003 showed a pretax profit of 135 on turnover down 7.8% to  £7.69bn, up from a loss of 335 in the year to March 2002. The results included a charge of 84m for the planned ending of Concorde flights in October, and a fourth-quarter loss (January to March) of 200m. These positive results were entirely down to cost reduction. No  dividend was paid – a consequence of the need to conserve cash. Operating margin at 3.8% is way below Eddington’s target of 10%. (D.Tel, 20.5.03, FT, 21.5.03). In the first quarter of the 2003-04 year, a pretax loss of  £45m was incurred – the effect of the Heathrow strike was put at 30-40m. The business environment. However, Rod Eddington sees the furure business environment as very hard to read, but expects it to get tougher. 2003-04 was meant, according to analysts, to be BA’s year of recovery, but it is not now expected to happen. (DTel, 11.2.03) A critical development is the start of talks between the EU and the USA to dismantle the web of regulations that have controlled the development of international aviation since the mid-1940’s. Eddington, as chairman of the Association of European Airlines, insists that truly global airlines are impossible in the current regulatory environment. â€Å"If it were left to the market, international airlines would undoubtedly follow in the footsteps of other industries and would seek the benefits of scale and scope that are currently denied them. A truly global airline†¦..would be free to operate wherever its customers demanded, free to grow organically or through acquisition and free to charge whatever the market would bear.† These talks are likely to be very long. However, it potentially offers the opportunity for an opening of the two biggest airline markets and lead to substantial consolidation of participants. (FT, 29.9.03). The takeover of KLM, the Dutch flag carrier, by Air France, may be the precursor to the consolidation expected. BA sees no threat from what is now Europe’s largest airline. D.Tel, 1.01.03).

She Dwelt Among Untrodden Ways

The poem She Dwelt Among the Untrodden Ways use the elements of theme, metaphors, and persona to draw the attention of the reader. They also show the intent and feelings that the author wanted to show in his writings. It was written by William Wordsworth who has been known for his style of romance and nature. â€Å"For Wordsworth, passion in poetry is not merely the subject of a poem but also the means of its expression and its resultant effect† (Robinson, 2010, Para 1).Each one contributes to the other to form a very sentimental and romantic style of poetry. The theme of this poem is about the love for a woman that he never pursued. He speaks highly of this woman for her beauty, and how she stood out from all others. He also never really speaks about ever being with her or even talking to her. In the last four lines he speaks of her death and how she was unknown to many. This leads to believe that no one would miss her as much as he would.I do not think it is so much lust as it was admiration for this unrecognized beauty, so he admired a beautiful woman that he never actually pursues until it was too late. The theme sets the mood for whom and what he is writing about when reading the poem. If this theme is taken into perspective while reading it; the reader can see this secret admirer. The reader, per say, could imagine a man who passes by daily seeing this poor maid or farm girl, who know one really acknowledges, and sees the beauty in her. But before he can pursue her it is too late, she has already passed away.

Marketing Strategies for the New Economy Essay

Past paper: Discuss the advantages and disadvantages of the new economy for marketers (60%). How might companies develop a new economy strategy for their products or services (40%)? Illustrate your answer with examples. * Does every company need a new-economy strategy * Definition: new economy means the industries that stimulate the development or play an important role in electronic commerce and the internet, market computer hardware and software, and provide any of growing arrays of telecommunications services. E.g. dot-com retailers—Amazon, web portals—Google and Yahoo! * The growing adoption of new-economy technologies in consumer and commercial sectors illustrates the importance of an internet strategy. E.g. high-speed broadband connection is revolutionizing the possibilities of what the internet can offer, in U.S. 2010, more than 70% households wanted to be broadband connected, compared to 31% in 2004. * The growing market acceptance of the internet and other new-economy technologies and the inherent advantages that they bring suggest that nearly every company needs to examine how it will be affected by and can take advantage of these new technologies. * Forms of e-commerce: B2B (Cisco) C2B (Priceline/ www.elance.com) B2C (Amazon) C2C(eBay) * E business models: Bricks and Mortar only; Bricks and back up clicks; Bricks and clicks and clicks only. * Threats or opportunities? (seven attractive elements) 1) The syndication of information (lies at the heart of e-commerce business models) * Syndication involves the sales of the same good (information good) to many customers, who may then combine it with information from other sources and distribute it. * Why syndication is important: a) Syndication delivers informational goods, variable cost of which is zero. b) Syndication process can be automated and digitized, enabling syndicated networks to be created, expanded, and flexibly adapted far more quickly than physical goods. * Syndication via the internet opens up endless opportunities for markets, replacing scarcity with abundance,  processing the information timely and can be distributed everywhere. * However, companies should identify and occupy the most important niches in syndication networks, which can maximize the number and strength of links to other companies and customers. 2) Increasing returns to scale of network products * Positive network effect (network externality): the characteristic of informational networks—a product becomes more valuable as the number of users increases. * Companies that can identify and exploit opportunities where they benefit from the increasing returns to scale that result from positive network effects can sometimes grow quickly on relatively modest capital investment. * Though some companies received lofty valuations, most are struggling to find a business model that actually makes any money. 3) The ability to efficiently personalize * Rules-based personalization: collaborative filtering is one way of personalizing a market offering to each customer, when formal rules can be identifies in the way customer behave, it is done. 4) customize market offerings * Customization technique: is user-driven instead of marketer-driven, allowing users to specify the nature of what is offered to them. * Personalization and customization can be help build customer loyalty and make it less likely that customers may switch to other suppliers. 5) Disintermediation and restructuring of distribution channels * The internet makes the distribution channels possible for marketers to reach customers directly, without expenses or complication of distribution channels (disintermediation). * Those who consider disintermediation their channels and selling direct must determine how they will perform these functions and must evaluate whether doing so is more effective and efficient than using intermediaries. * Web-based disintermediation has grown to fill new needs. E.g. eBay→ creates new type of intermediary, the consignment seller. * Other new intermediaries: aggregators and affiliate schemes. E.g. Kayak.com, a travel aggregator (seems like æ  ºÃ§ ¨â€¹Ã§ ½â€˜Ã¯ ¼Å'assist customers in finding the best deal among hundreds of sites.) The aggregator sites can  focus on improving the technologies that allow customers to find exactly what they want, and publishers can specialize in promotion and attracting customers, since they are not involved in managing the product that the customer is actually buying. 6) Global reach, round-the-clock access * Global reach, making them available 24 hours per day, providing instantaneous delivery. E.g. EasyJet airline, sells low price tickets of flight, allowing customers from different continent confirm the deal instantly at any time. With mobile telephony and GPS technologies develop, such deals can be done via mobiles. 7) The threats of new-economy and defenses * Raise complex ethical issues and present potentially significant threats * For most products, price usually is not far from variable cost in the long run, syndication implies that the variable of delivery of informational goods approach zero, then what about the price, how do the producers make money? * There are few barriers to entry and many internet strategies are easily imitated. * Privacy and security issues. * Two best defenses against these advantages: one is through the patent and copyright system. The other one is through versioning. Shapiro and Varian argue that even for information products whose variable costs are zero, the value of information to different kinds of customers is likely to vary substantially. * Versioning dimensions: time, convenience, comprehensiveness, manipulation, community and support * Skills in market segmentation and targeting, differentiation and positioning are needed to enable marketers to best take advantages of new-economy technologies and mitigate their disadvantages. * Developing a new-economy strategy: a decision framework * Steps for building marketing strategies for new-economy * Assess the nature of environment * Audit environmental influences (using PEST) * Identify competitive position (strengths and weaknesses via a vis competitors and customers) * Identify key opportunities and threats * Strategic position * Marketing segmentation, targeting and positioning * Identify bases for segmenting the market * Develop profiles of resulting segments * Develop measures of segment attractiveness * Select target markets * Developing positioning for each target segment * Develop marketing mix for each target segment * Marketing applications for new-economy tools * A six-stage consumer experience process: a) Consumer insights: consumer provides information about their need to sellers, which permits producers to develop goods and services intended to meet the customers’ needs. b) Promotion and brand building: information about the new product flows to customers to inform and encourage them to buy c) Transaction: requires that information about pricing, terms, delivery flows both ways. d) Product delivery e) Customer support or service: in which case additional information may flow in either direction or additional goods and services may flow to the customers. f) Return, dispose: the customer may need to return or discontinue use of the good and service. * Impact of e-marketing on marketing strategy * Power shift in supply chain (producers and retailers→ consumers) * More comparative information available to consumers. E.g. Amazon.com → leads to higher purchasing power * Increase nature and scope of competition in many industries * Impact of e-marketing on offerings * Atom based: Still a physical product that needs to be shipped. * Bit based: Digital data or information in electronic form. E.g. MP3 Implications: Online customer has greater information, wider search, online recommendations and price comparisons; competitive strategy must seek to avoid price competition and use web to augment the offering * Developing strategies to serve new-economy markets * What might tomorrow’s entrepreneurs do to craft marketing strategies to  serve new-economy markets? a) Would-be internet entrepreneurs should consider the various ways in which revenue can be generated on the web or in other new-economy settings. Understanding one’s revenue model and being willing to change it as market and technological conditions warrant are essential. b) Entrepreneurs must ask not what can I sell but what do new-economy customers and markets need, and how and where do new-economy consumers want to consume what I have to offer. c) Would-be entrepreneurs must realize that barriers to entry are incredibly low in the new economy. Conclusion: execution is key and understanding customers and the markets they make up, understanding industries and the competitors that daily do battle in them, and developing marketing programs that can establish and maintain sustainable competitive advantage.